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Brands not engaging moms on social | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Targeting moms? You’re doing it wrong.

Based on a survey of more than 1,600 Canadian moms who are part of YummyMummyClub.ca, 81% haven’t had a meaningful interaction with a brand on social media. Of the 19% who did report engagement, most said it was because of things like great customer service or helping solve a problem, which is more in line with reputation management, says Erica Ehm, founder and publisher of YummyMummyClub.ca.

Read more: http://strategyonline.ca/2015/03/10/brands-not-engaging-moms-on-social/#ixzz3TzmMthX8
 

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